Corporate website + CRM automation
How a construction company got a modern portal with automation to attract clients
- Website
- CRM integration
- SEO
- Automation
3x
More inquiries
Interactive calculator generated 3 times more qualified leads compared to contact form alone
40%
Time saved
70 hours/month freed from manual price estimates via automated CRM workflows
250%
Organic traffic
SEO optimization brought 2.5x increase in organic search traffic within 6 months
2hrs
Response time
Average response time dropped from same day to 2 hours via automated CRM workflows
Live demo
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Financial impact
Investment and returns
- Project cost
- $38,500
- Annual cost savings
- $67,200
- Additional revenue
- ~$150,000/year
- Total first-year value
- $217,200
ROI metrics
464%
Return on investment, year 1
- Payback period
- 2 months
- Break-even point
- Month 2
“After 2 months, the automated system paid for itself completely. By month 6, we'd saved enough to fund team expansion. The calculator alone generates 30+ qualified leads per week.”
The challenge
- Outdated website design with non-responsive layout losing mobile clients
- No automated cost estimation: managers spent hours on simple price inquiries
- Manual lead processing through phone and email causing slow response times
- Zero online visibility despite quality service delivery
- Client acquisition relied only on word-of-mouth referrals
- No system to track inquiries and conversion rates
Our solution
- Built responsive modern website optimized for mobile users
- Developed an interactive renovation calculator: clients estimate costs automatically based on apartment size, renovation type and materials
- Integrated custom CRM system for automated lead capture and distribution
- Automated email notifications to managers with inquiry details and estimated budget
- Implemented SEO optimization targeting local construction keywords
- Created blog section with automated content publishing system
- Added live chat with automated first-response messages
- Built portfolio showcase with filterable categories
Automation impact
70%
Interactive cost calculator
Eliminated 70% of manual price inquiry calls. Clients get instant estimates 24/7.
100%
Automated lead distribution
CRM automatically assigns inquiries to available managers based on workload and specialization.
Email & SMS notifications
Instant automated notifications ensure no lead is missed, even outside business hours.
45%
Self-service client education
Blog and FAQ reduced repetitive questions, freeing managers for complex consultations.
Technologies used
- React
- Node.js
- PostgreSQL
- Custom CRM API
- SEO tools
- Email automation
Ready to automate your business?
Let’s discuss how a similar solution can streamline your operations, reduce costs and free your team for strategic work.